I'm a creator based in Rome, making travel content for a North American audience. I also help Italian businesses build the brand and digital presence that reaches the US and Canadian travellers they want, so they can focus on the work they actually want to do.

Most travellers are excellent at planning the trip they imagine. The reality of how Italy works is a different thing entirely. I make content that closes that gap, and I tend to see what's missing before anyone has named it. I work carefully, I take it personally, and I treat every product or place I cover as if my own name were on it.

What I can do for your business

Brand Strategy

Before any plan is made we get clear on what you actually are, who it's for, and how it should reach the customer you want. This is the foundation everything else is built on.

Visual Identity

Colour, typography, layout, and the visual language that makes your business coherent and recognizable everywhere your customer sees you.

Website & Digital Presence

Strategy, copy, structure, and setup, plus your Google Business profile and booking, so the right people can find you and book without friction.

Social Media Strategy

A clear plan plus the content to fill it, mobile-first video and stills your channels can post straight away, built to reach the North American traveller deciding where to book.

Content & Copy

Website copy, bios, email sequences, pitch decks, and any written material that needs to sound like a professional wrote it.

I work with a small number of clients at a time. That's deliberate. When I take on a property I learn it properly: the rooms, the guests, the gaps, what's been tried and what hasn't. You won't feel like a ticket in a queue. I've spent fifteen years in rooms where the stakes were high and the margin for error was low, and I bring that same standard to every place I work with, regardless of size.

The first step is an informal conversation, ideally in person. I want to see the property, get a feel for it, and understand what you're working with. If it feels like a good fit for both of us, we go from there.

Let’s talk →